By now you all know that SEM is about getting people to visit your website. But how do you get visitors to take a second or third click on your website and explore it further.
I have outlined a few tips to help you in this area. This includes:
* Ensure your keywords match your website content
There is nothing worse than clicking on a website from the SERP’s and finding that the website has nothing to do with what you are looking for. Make sure your website content is relevant to what your searchers are looking for; otherwise you will see them disappear very quickly.
* Does your page load fast enough?
We’ve spoken of the importance of this previously and considering it is now also one of Google’s factors to determine ranking, it might be time to look at it closely. If your webpage takes longer than 10 seconds to load, then it’s highly likely your visitors will become impatient and leave. Remember: there are millions of sites on the internet that they could visit over yours. Rather than wait for your site; they will simply try the next listing in the SERP.
* Location, location, location
It’s no use getting visitors to your site, then expecting them to trawl through your site to find what they are looking for. Put the most popular links and call to action buttons on your site in the ‘best real estate’ of your pages (close to the top and towards the left of the screen).
* Turn off the music and video
I must admit this is my biggest turnoff when visiting a website (and it makes me leave ASAP). Music and videos (or the little customer service representative in the bottom corner of the screen) can be very annoying if set to auto play. If you have an auto play feature set on your website, then I would suggest checking how many visitors leave within the first three seconds of your music or video playing. I think you will be surprised by the results.
So, if your visitors don’t seem to be sticking around on your site, these four tips might just help you solve the problem.
Read more: 4 Tips to Make Visitors Stay on Your Site | ineedhits http://blog.ineedhits.com/tips-advice/4-tips-to-make-visitors-stay-on-your-site-16168281.html?source=NL10-08-17Bblog2top#ixzz0ws8H99VA
Source:- http://blog.ineedhits.com/tips-advice/4-tips-to-make-visitors-stay-on-your-site-16168281.html?source=NL10-08-17Bblog2top
Diwakar Pandey on Twitter
Diwakar Pandey
- Diwakar Pandey
- Internet Marketing Expert Responsibility for the analyzing and tracking complete SEO Process. To be a confident & dynamic person, goal-oriented professional committed to pursuing a long-term career in Web Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Pay Per Click and work with full cooperativeness and enthusiasm for the stairs of success of the organization. -----------------------------
Tuesday, August 17, 2010
SEO Success is more Than a Top Google Listing for Your Website – How to Dominate Google Read more: SEO Success is more Than a Top Google Listing for
optimization-seo-success-guarantee-tips-200x200Imagine you’ve got your website in the top 20 on Google for a few keywords, or even better Top 10. Don’t get too carried away, that’s only the tip of the iceberg.
If you want serious results from your SEO efforts, you should aim for more than just a Top Google listing for your website.
Our clients are discovering that the best traffic results come when you dominate Google’s SERPs for the most effective keywords. And local small businesses and niche businesses are in the best position to do so.
Dominate Google’s SERPs?
Yes. They’re moving beyond just their website for their SEO strategy which is allowing them to have more than one listing for keywords and search terms - and there’s good reason for doing it:
* Eliminate the competition
* Increase the profile and authority of your brand/business
* Stack the odds in your favour and increase click-throughs
Now before you say “BUT that’s gonna take hard work and marketing budget I can’t afford”, try some of these easy ways to dominate Google’s results:
* Keyword optimize your social profiles
a. Rather than just have your social profiles featuring your business name, why not incorporate your important search term or relevant keyword in there. Not all social networks and services will allow those, but for the one’s that do, utilise the opportunity to your advantage.
* Develop a content strategy beyond your website
Creating fresh, engaging and relevant content on your website is critical for your SEO strategy. There’s no denying that. But more small businesses should look at creating content beyond their websites. And there’s a plethora of ways to do it:
* Slideshows/Presentations
* Videos
* Blogs/articles on other sites
* Images/Media
* Press releases
Just think of the various types of content that exists online and rest assured there’s probably a website that allows you to share it with the world - and yet again create a potential Google listing for your business.
* Directory and Business listings
Like your social profiles, often small businesses don’t leverage the immense opportunities offered by the various business listing and directory services available. Have you posted your business on Linkedin or in a local online community directory? Probably not – and why not. Guess what – most will let you include important keywords in your title and throughout your profile. Another way to get a listing!
There’s plenty of other ways to create Google listing opportunities for your business. And more of these opportunities you embrace, the better your chances of dominating Google and improving the traffic results from your SEO.
If you have used other techniques to increase your businesses exposure across Google’s results, why not share them with our readers via the comments below.
Article source:- http://blog.ineedhits.com/tips-advice/seo-success-is-more-than-a-top-google-listing-for-your-website-–-how-to-dominate-google-16348274.html?source=NL10-08-17Bblog1top
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