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Diwakar Pandey

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Internet Marketing Expert Responsibility for the analyzing and tracking complete SEO Process. To be a confident & dynamic person, goal-oriented professional committed to pursuing a long-term career in Web Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Pay Per Click and work with full cooperativeness and enthusiasm for the stairs of success of the organization. -----------------------------

Monday, June 4, 2012

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Monday, February 14, 2011

SEO TIPS



Website promotion

by organic SEO is a long and hard work process. Webmaster follows a long process to promote a website in top search engines (Google, Yahoo and Bing). There are many steps of search engine optimization some are following.

Website


Analysis: this is a critical step in SEO field some points are main which are following. 1. Check website

is a dynamic (PHP, APS .NET) or static (HTML). 2. Website hosting server (Windows, Linux) check by ‘who is’ tool. 3. Site HTML errors check by w3c tool. 4. Web content duplicate check by Copy Scape tool. 5. xenu tool helps in broken (404 page)links checking. 6. Site navigation check. It should easy to understand. 7. All pages Meta tags should unique. 8. Keywords density, frequency, proximity and prominent check.

Keywords searching and Analysis: many tools help to searching keywords some are Google keyword tool, Word Tracker and keyword discovery. Keyword should good search able less competitive and also business creatable.

Competitor Analysis: when keywords selected and final by client then this step will start. Webmaster entered selected keywords in Google and selects top ten websites. These websites will our competitors sites. Some steps for competitor analysis are 1. Check competitor website page rank (PR). 2. Check keywords frequency, prominent, proximity and density.3. Content duplication check. 4.Inbound links check in Google. 5. HTML code checking. 6. Regular monitoring etc.

Meta Tags writing: website all pages Meta tags should write unique and search engine friendly.


Navigation Improvement and Broken Links Removing: website navigation should user friendly to easy understand. Site internal linking should strong and each page jointed with each other. Broken links should not present in website. SEO Services Delhi

HTML Validation: website should HTML and XHTML errors free. HTML error checker tool is w3c.

Directories Submission: website should submit in proper category in general and service relevant directories.

Link Building: all links should receive from relevant sites and back link quality according.

RSS and Site map: RSS, XML and HTML site map should submit in relevant directories and also in Google webmaster tool.

Articles Submission: unique article should submit in good article directories and check preview before submission that all links proper fit or not.

Blogs Creations and Submission: 5 to 10 blogs should create and submit in blogs directories.

SEO is a hard work and regular monitoring work. If webmaster follows all steps carefully and SEO work done search engine friendly then website can promote for long time with low efforts. website development Delhi

Saturday, January 8, 2011

How to Calculate (KEI) keyword effective indexing

KEI of a keyword or search term is the equation that you end up with that will tell you how easy a scrupulous keyword is to rank for. What this is supposed to do is emphasize pretty interesting which search terms to target in order to achieve traffic to our site. Sounds huge don’t it! If only it were that simple...

How to Calculate (KEI) keyword effective indexing

There are different variations out there about how to calculate KEI effectively, but I use and suggest the below:

KEI = (volume of searches per month)^2/(total number of competitors)
I said at the beginning of this article I would make this as simple as possible, so I will now attempt to explain how the above calculation works in terms of a real example
KEI=Global monthly Searches/competition
Definitely it will be 1 or less than 1.

But it's sure it's not greater than 1. It means the max KEI value of any keywords will be 1.

Choose a search engine to do the competition search and click proceeds. Wordtracker will show you keywords from your storage bin and their factors.

The KEI compares the number of searches for a keyword with the number of search results to identify which keywords are most effective for your campaign.
Pay particular concentration to the KEI Analysis. The competition is strong-minded by pointed each keyword phrase in the chosen search engine and finding out how many sites are using that keyword phrase. 

Tuesday, December 21, 2010

Facebook's Mark Zuckerberg Visits China's Top Search Engine

Facebook's Mark Zuckerberg Visits China's Top Search Engine

By: Leslie Horn

facebook cube
Facebook chief executive Mark Zuckerberg is vacationing in China, a country that has blocked his social-networking site for more than a year. Despite the ban, Zuckerberg has publicly expressed interest in China, and on Monday he met with the head of Baidu, the country's biggest search engine, the AFP has said.
"It makes sense – he is interested in the Chinese Internet, he's made that very plain," Kaiser Kuo, a spokesperson for Baidu, told the AFP. "Obviously this is one of the big dark spots for Facebook because it is blocked here in China. He has had a long-standing interest in China. I'm sure he wants to get the advice of someone who knows the Internet landscape well here."
Zuckerberg, who was recently named Time's person of the year, toured Baidu's Beijing office and dined with chief executive Robin Li in the company's "private dining halls," the AFP report said.
With 420 million Internet users, China is a market that the 26-year-old Facebook CEO would like to tap into. He recently told an audience at Stanford University that he is learning Chinese.
"It's kind of a personal challenge this year, I'm taking about an hour a day and I'm learning Chinese," Zuckerberg said. "I'm trying to understand the language, the culture, the mind set – it's just such an important part of the world. How can you connect the whole world if you leave out a billion-six people?"
Twitter is also blocked in China, and Google Google pulled out of the country, refusing to censor search results at the urging of the Chinese government. When conducting a search, Google Users in China are redirected to the Hong Kong domain, Google.com/hk.
Bloomberg said that Baidu has almost three times the Internet searches that Google does in China. In the third quarter, Baidu accounted for 73 percent while Google comprised 24.6 percent.
The Chinese government has a history of blocking the sites that it deems inappropriate or subversive. Most recently, that has included WikiLeaks and many sites that reported the leak of more than 250,000 classified U.S. embassy cables.
Zuckerberg is vacationing in China with girlfriend Priscilla Chan. Details about their itinerary haven't been disclosed, besides Kuo remarking that the two visited the Tibetan Lama Temple in the country's capital.

Microsoft Bing gains on Google

Microsoft Bing gains on Google

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Microsoft Bing has gained some ground in the search engine war, according to the latest statistics from ComScore.
The figures show that Microsoft gained 0.3%, while Google and Yahoo each dropped 0.1%. AOL moved to the bottom of the most popular five engines, losing 0.1% to take 2% of the market.
"More than 16 billion explicit core searches were conducted in November," ComScore said in a statement. "Google sites ranked first with 10.6 billion searches, followed by Yahoo sites in second with 2.6 billion, and Microsoft sites in third with 1.9 billion."
But despite Bing's recent successes, it has a long way to go before it can challenge Google, which was introduced a variety of features including Google Instant to help increase traffic.
Related Items :
Companies : Google, Microsoft

AltaVista likely to end after 15 years

AltaVista, one of the web's best and most popular search engines in its formative years, is likely to be shut down.
Currently owned by Yahoo, it is one of eight services scheduled for 'sunsetting', alongside Deliciousm Yahoo Buzz, MyBlogLog and others.
Launching in 1995, AltaVista had a minimalist interface unlike other search sites (which would later be adopted by Google), and covered more pages than were previously believed to even exist. Within a couple of years of launching it was getting over 80 million hits a day.
However after rebranding itself as a portal in the late 1990s and branching out into other areas like email and shopping, it lost market share to the up-and-coming Google search engine.
In February 2003 it was sold to Overture for only US$140 million, despite being valued at $2.3 billion in 1999.
Overture was later acquired by Yahoo.